Fractional CMO | Strategic Narrative & Business Positioning

Jitendra Rathod

Category: Marketing Leadership

Perspectives on marketing ownership, founder involvement, team direction and the role of senior marketing leadership in growing businesses.

  • When the Market Changed, Every Marketing Decision Came Back to the Founder

    Jitendra Rathod

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    When the Market Changed, Every Marketing Decision Came Back to the Founder

    For several years, the company did not need much marketing. It was a 15-year-old manufacturer working in a specialised industrial category. The business had entered the market early, built a dependable manufacturing process and established itself before serious competition arrived. Customers knew what the company made, the sales team knew whom to approach, and orders…