Category: Positioning And Strategic Narrative

Insights on defining what a business should be known for and building a coherent narrative around its value, experience and future direction.

  • Good Work Does Not Explain Itself

    Good Work Does Not Explain Itself

    I had only recently joined the college as Assistant Professor in Microbiology when preparations for its first NAAC accreditation cycle were underway. Senior faculty members were leading the process, while I watched from a relative distance and tried to understand the scale of the work involved. The college had to present years of teaching, administration,…

  • When Growth Makes a Business Harder to Explain

    When Growth Makes a Business Harder to Explain

    An year ago, I was with a boutique VC advisory and investment firm where I spent a considerable amount of time speaking with startup founders. My job was to understand what they were building, test whether the proposition held together and decide whether the opportunity was clear enough to take to our investment team. One…