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A Marketing Manager, an Agency and a Fractional CMO Solve Different Problems
A founder once told me, quite simply, “We need someone for marketing.” That sounded straightforward enough. As the conversation continued, however, the requirement became much larger. The person would need to improve the company’s positioning, plan marketing activity, coordinate agencies, guide the website, help sales with collateral, approve content, review performance and make sure everything…
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Why Good Agencies Produce Marketing That Could Belong to Anyone
The coaching institution had been operating in a major Indian city for more than two decades. It had a respected name, a long record of student results and a chief mentor whose personal reputation had played a large part in its growth. By the time I became involved, the institution was also working with an…